![[Dari kiri ke kanan] Encik Ahmad Rizal Che Wan, Pengarah Bersekutu Kewangan & Operasi Novo Nordisk, Dr Praful Chakkarwar, Pengurus Besar Novo Nordisk, bersama Profesor Dato’ Dr Hanafiah Harunarashid, Pengarah Perubatan Utama KPJ Healthcare dan Encik Chin Keat Chyuan, Presiden dan Pengarah Urusan KPJ Healthcare pada majlis menandatangani Memorandum Persefahaman bagi memperingati kerjasama antara KPJ Healthcare dan Novo Nordisk.](https://www.aksesmalaysia.my/mywp22/wp-content/uploads/2026/04/KPJ-Healthcare-Novo-Nordisk-bekerjasama--360x180.jpg)
KUALA LUMPUR, 5 December 2022 — Malaysia External Trade Development Corporation (Matrade) will continue to promote Malaysia as an ideal sourcing destination for food ingredients in Southeast Asia for Europe with halal as a value proposition, it said in a statement today.
To further grow Malaysia’s export to the region, Matrade will be spearheading the participation of Malaysian companies at Food Ingredients Europe 2022 (FI Europe) at the Paris Expo Porte de Versailles exhibition and conference centre from December 6 – 8, 2022.
Matrade director of halal, food and beverages (F&B) and agro-based section Remee Yaakub said that apart from high quality and reliability, Malaysia’s narrative at the Malaysia Pavilion would be centred on Malaysian companies’ readiness in the halal sector.
According to him, halal is regarded as a unique value proposition to reflect good governance in supply chain management and Malaysia’s Halal Industry Master Plan (HIMP) 2030 has also stipulated that food ingredient products are a sub-segment to drive the halal agenda.
“We believe the values that halal offers will be favourably received by importers from markets in the European Union (EU), as well as from other areas,” he said.
According to Remee, the demand for halal F&B has increased as a result of the surge in Muslim tourism in Europe, hence, producers and retailers are either sourcing halal goods domestically or importing them from countries like Malaysia.
Matrade said 12 Malaysian small and medium enterprises (SMEs) in the food ingredient sector will be highlighting the nation’s strengths in this segment at the trade fair.
Among the products offered by these homegrown SMEs include seasonings, food colourings, food fragrances, cocoa-based products, coconut-based products, oleo chemical products and sauces and pastes.
FI Europe is a leading food ingredients exhibition in Europe as well as the second largest globally. It will feature close to 1,000 exhibitors from over 64 countries.
Matrade trade commissioner in Frankfurt Zuhaila Sedek said FI Europe provides an opportunity for Malaysian SMEs to explore new prospects apart from expanding their partnerships with current clients from around the world.
“These SMEs will serve as case studies used by Matrade’s global trade offices to illustrate Malaysia’s positioning as the world’s preferred sourcing destination,” she said.
— Akses Malaysia
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- Akses Malaysia
![[Dari kiri ke kanan] Encik Ahmad Rizal Che Wan, Pengarah Bersekutu Kewangan & Operasi Novo Nordisk, Dr Praful Chakkarwar, Pengurus Besar Novo Nordisk, bersama Profesor Dato’ Dr Hanafiah Harunarashid, Pengarah Perubatan Utama KPJ Healthcare dan Encik Chin Keat Chyuan, Presiden dan Pengarah Urusan KPJ Healthcare pada majlis menandatangani Memorandum Persefahaman bagi memperingati kerjasama antara KPJ Healthcare dan Novo Nordisk.](https://www.aksesmalaysia.my/mywp22/wp-content/uploads/2026/04/KPJ-Healthcare-Novo-Nordisk-bekerjasama--150x150.jpg)
- Akses Malaysia
- Akses Malaysia
- Akses Malaysia
![[Dari kiri ke kanan] Encik Ahmad Rizal Che Wan, Pengarah Bersekutu Kewangan & Operasi Novo Nordisk, Dr Praful Chakkarwar, Pengurus Besar Novo Nordisk, bersama Profesor Dato’ Dr Hanafiah Harunarashid, Pengarah Perubatan Utama KPJ Healthcare dan Encik Chin Keat Chyuan, Presiden dan Pengarah Urusan KPJ Healthcare pada majlis menandatangani Memorandum Persefahaman bagi memperingati kerjasama antara KPJ Healthcare dan Novo Nordisk.](https://www.aksesmalaysia.my/mywp22/wp-content/uploads/2026/04/KPJ-Healthcare-Novo-Nordisk-bekerjasama--120x86.jpg)
