KUALA LUMPUR, Sept 22 2022 – The 18th edition of the Malaysia International Halal Showcase (MIHAS) 2022, organised by the Malaysia External Trade Development Corporation (MATRADE), delivered a record-breaking showcase, generating a total of RM2.36 billion in sales, surpassing its original target of RM1.9 billion.
MIHAS 2022, which was held between Sept 7 and 10, recorded exhibitors’ sales of RM1.65 billion from the showcase, while RM714.7 million was generated from the International Sourcing Programme (INSP).
Of the total, exhibitors’ sales recorded RM1.65 billion from the showcase, while RM714.7 million was generated from the International Sourcing Programme (INSP), comprising pre-arranged business-to-business meetings conducted physically and virtually in conjunction with MIHAS 2022 held between Sept 7 and 10.
Top clusters with the highest total sales recorded was by financial services, agricultural produce, prepared food, beverages as well as palm oil products.
A total of 264 Malaysian exporters and 192 foreign buyers from 33 countries participated in the physical INSP, while 226 Malaysian exporters and 197 foreign buyers from 48 countries participated in the virtual INSP.
Five premium buyers from India, Qatar, Saudi Arabia, Turkiye, and the United States were also brought in physically to meet with Malaysian exporters with a total sales amounting to RM714.70 million recorded, comprising RM650.22 million from the physical INSP and RM64.48 million from the virtual INSP.
“Through MIHAS, MATRADE continues to fortify Malaysia as the heart of the global Halal hub.
Moving forward, we will continue to encourage the business community, especially micro, small and medium enterprises to think regional or international even if they are newly established,” said MATRADE chief executive officer Datuk Mohd Mustafa Abdul Aziz.
He said businesses must realise the vast opportunities available in the international halal market and make a move to capitalise on them.
“MATRADE is ready to assist Malaysian exporters to tap into the opportunities of the global Islamic economy, which is estimated to reach USD2.8 trillion by 2025,” he said in a statement today.
Following the success of MIHAS 2022, MATRADE announced that next year’s MIHAS 2023 will be held from Sept 12 to 15, 2023, at the Malaysia International Trade and Exhibition Centre. According to him, close to 400 booths had already been reserved by this year’s exhibitors.
MIHAS 2022 comprised four key components namely, the showcase, INSP, Knowledge Hub and the MIHAS Awards. It saw strong participation by industry players from 33 countries including Malaysia with an overall total of 1,258 booths occupied throughout the four-day exhibition. Of this total, Malaysian exhibitors occupied 1,049 (83.4%) of total booths while the remaining 209 (16.6%) booths were by international exhibitors. Countries with large representation were Kuwait (33 booths), Indonesia (24 booths), Thailand (24 booths), South Africa (19 booths) and Palestine (14 booths).
The total number of visitors stood at 32,356, comprising of 20,334 physical attendees and 12,022 virtual attendees.
— AKSES MALAYSIA
