PETALING JAYA, 15 June 2023 — Perodua has launched today the Perodua Axia E, which is targeted primarily for the lower income group with a price tag of RM22,000 (without insurance).
Perodua President and Chief Executive Officer Dato’ Sri Zainal Abidin Ahmad said the Perodua Axia E is part of the company’s original objective of providing affordable and quality mobility for all Malaysians.
“The Perodua Axia E has been market tested and proven over years and we believe that this variant would serve its current role of giving motorcycle owners an opportunity to own a new car.
Based on our discussion with local financial institutions, we found that it only takes RM300 per month to pay the hire purchase cost of owning the Axia E. This is the same cost that would take for someone to buy a brand-new motorcycle on hire purchase,” he said in a statement today.
According to him, Perodua aims to sell up to 1,500 units a month, which include individual owners and fleet sales.
“While we do not dictate who our customers are, we believe that having this model would be a welcome option by the majority of Malaysians,” he added.
Perodua Axia E is based on the Perodua Axia introduced in 2017 and is certified with a 4-star Asean NCAP rating by the Malaysian Institute of Road Safety Research (MIROS).
The Perodua Axia E manual transmission comes with two airbags, seatbelt reminder for the driver and a 5-year warranty. There are three options for colours including Ivory White, Glittering Silver and the new Granite Grey.
— Akses Malaysia