KUALA LUMPUR, 7 JULY 2023 – National carmaker Proton Holdings Bhd (Proton) has formalised strategic partnerships with three renowned e-bidding companies (EBC) to refine the disposal process of trade-in cars for customers.
By collaborating with EBCs myTukar, MUV and CARSOME, the company is confident it has taken a significant step forward towards delivering a faster and more efficient way for customers to own new cars, Proton said in a statement today.
“We believe this transforms the trade-in experience for our customers. By leveraging their expertise in e-commerce and auction platforms, the EBCs offer our customers a seamless and reliable solution for disposing of their trade-in cars, while also receiving competitive trade-in values,” said deputy chief officer Roslan Abdullah.
As sales volume continues to rise, the need to offer customers a better way to trade in and dispose of their old cars has become apparent.
These partnerships are expected to provide customers with a range of benefits, including enhanced convenience, trustworthiness, competitive trade-in values, transparency in pricing, secure payment and ownership transfer, daily auctions, faster disposal, and comprehensive inspections.



“Over the last five years, Proton has increased the number of models offered and updated our current line-up, while improving product quality and introducing connectivity technology in our models.
Consumer confidence has increased due to these efforts and improvements made at the dealership level. Working with EBCs will help to enhance these efforts as well as the trade-in value of our models while helping to facilitate customers who intend to upgrade their vehicles,” added Roslan Abdullah.
According to Roslan, Proton’s partnership with EBCs will enable customers to send their vehicles for auction through a user-friendly online platform. This reduces the need for customers to visit multiple dealerships or negotiate with potential buyers, saving them valuable time and effort.
— Akses Malaysia