KUALA LUMPUR, 3 Feb 2023 — Proton Holdings Bhd’s sales surged 162.3 per cent year-on-year (y-o-y) with 11,681 vehicles sold in January 2023, recording the best January sales since 2013.
Proton said in a statement today that its market share for the month was 22.9 per cent, better than its market share of 19.6 per cent for the whole of last year.
According to Proton, Saga was the brand’s best-seller with 4,788 units sold in January 2023, followed by X50 (2,992 units sold), Persona (2,039 units) and X70 (993 units).
The sales of Iriz jumped 111 per cent y-o-y to 597 units, while Exora saw 332 units sold last month, it added.
Proton said that the estimated total industry volume (TIV) for the month stood at 51,000 units, translating to a 22.8 per cent increase in vehicle sales.

Commenting on the performance, deputy chief executive officer Roslan Abdullah said the company expects the positive trend to continue for the first quarter of the year, as it must fulfil the outstanding orders exempted from the sales and service tax by March 31.
On the outlook for the current year, Roslan said that although TIV is projected to recede from the record numbers last year, Proton remains optimistic about achieving a fifth consecutive year of growth.
“With new facilities due to come online at our plant in Tanjung Malim, continued expansion of our dealer network, investments in the electric vehicle (EV) charging infrastructure, as well as the addition of new conventional and EV models to our range, we are confident of being able to end the year positively,” Roslan added.
— Akses Malaysia